Why We Became Besties with Paperform

(Spoiler: It wasn’t because we love forms. It’s because we hate faff.)

Let’s be honest. Forms aren’t the life bread of life. No one wakes up thinking, “Wow, can’t wait to build a client form today.”
And yet, here we are. Talking about a form builder like it just made us breakfast and paid our tax bill.

Because Paperform....It just works. No clunky dashboards. No lost emails. No crying into a half-finished form wondering why your logic jump has turned into a black hole.

This is the story of how a small London agency (hi, that’s us) started using Paperform to save time, look slick, and actually get on with the job.

The Struggle Was Real

Back in the day, we were using a “popular” WordPress form plugin that will remain unnamed for legal and emotional reasons. It looked like it was built in 2007, crashed more often than your uncle’s old Dell, and constantly broke when clients dared to use it.

Worse still...it made us look bad. We’d build a shiny new site, hand it over, and two weeks later get a message like:

“Hey, we’re not getting any leads through the form?”

Cue us panic-checking email settings, running tests, swearing quietly into our mugs.

We needed something that:

• Didn’t fall apart mid-use
• Looked like it belonged on a modern website
• Let us create complex logic flows without needing to go full developer mode
• Could be reused across multiple client projects without reinventing the wheel every time

Enter Paperform. Like a very chill knight in shining UI.

What Sold Us

Honestly... The first thing was that it didn’t look like garbage.
Straight out the gate, we could:

• Style it properly (hello, branded fonts and colours)
• Embed it on client sites without breaking mobile layouts
• Build logic-heavy forms without needing 14 tutorials and a hug

Even our most complicated builds, like onboarding forms for a network of charities using sensitive data...felt manageable. One of our clients used to outsource that form every year. Now? We chuck a prompt into Paperform’s AI builder, it does the heavy lifting, and we just make it look pretty. Took 20 minutes. Saved them thousands.

We Use It For Everything. Literally.

These days, you’d struggle to find a site we’ve built that doesn’t have Paperform tucked in somewhere.

Some of our go-to uses:

• Lead gen forms – clean, branded, and don’t scare people off
• Client onboarding – forms + PaperSign + automations = smooth as butter
• Webinar registrations – no dev time, no drama
• Internal workflows – yes, we use it to manage our chaos too
• Ecommerce-lite setups – for clients who want to sell digital stuff without needing a whole shop

Even better? It doesn’t need 12 zaps and a bottle of wine to automate things. Most of the stuff we used to do with Zapier...Paperform just does it natively.
Mailchimp sync? Yep. Tagging? Yep. Conditional confirmation emails? Easy. One login, and it just works across every form we build. Mad.

But Wait… There’s Video

Because clearly a written interview wasn’t enough, Paperform decided to film us too. The video’s coming soon, and yes... you’ll get to hear the full London twang chatting about onboarding flows like it’s actually interesting (which, weirdly, it is).

Stay tuned for that. I think I might have brushed my beard for it.

Why Should You Care?

If you run a creative agency, freelance, coach, or do anything that involves clients and processes… then yes, you also hate admin. You want:

• Less friction
• Less faffing
• Tools that don’t look like a school project
• Something that makes you look like the pro

That’s what Paperform does. It’s not flashy. It’s not overhyped. It just works hard in the background like that mate who always brings snacks to the group chat.

“The amount it costs per month is nothing. With the time saved, it pays for itself tenfold.”

TL;DR

• We used bad form tools. They made us sad.
• Paperform made our lives easier.
• It now powers basically everything we do.
• There’s a full case study and a video coming out.
• You should probably read it.

👉 Read the full Pixelbricks x Paperform case study

And if you need help making your brand look less tragic online? We do that too. Forms included. No extra charge.